Sexting is a practice that consists of the generation and sharing of sexual messages through mobile phones, very common nowadays but with serious security and privacy problems. Messages arrive at inappropriate times and can be seen by others generating embarrassing situations.
In order to solve this problem, we worked together with Tulipán and BBDO to create Tulipán Translate, an online translator that offers a free service for people over 18 years old and allows in 3 simple steps to encrypt messages of up to 150 chars and share them with the desired person through WhatsApp, Twitter or Facebook Messenger.
Through tulipantranslate.com it is possible to write hot messages that are translated into innocent messages to camouflage them. Messages are generated with the emoji of a tulip at the end, which tells the recipient that the message is encrypted. Our collaboration with BBDO allowed us to convert the initial idea into a dynamic experience designed for customers and create a true motive for their day-to-day digital journey.
In the first week, more than 45k spicy messages were sent with a low bounce rate and peaks of 15k people simultaneously writing their messages.