HTV is part of a campaign launched by the Florida Coalition Against Human Trafficking, a Florida NGO that seeks to raise awareness among young people in the United States about how trafficking networks operate. In this action, we did it through the creation of a fictional model agency, which first seduces you to send your photos and your data to participate and then shows you that in fact you can be a victim of a trafficking network with something so simple Such as having sent the information.
The order came through colleagues from another agency. Genosha did not participate in the creative part, but the engineering challenge: how could we create dynamic videos with Facebook information that could be reproduced everywhere, even on Safari of iOS? It was our first technical challenge, using very strong videos in terms of its history. What would have been great? Work a little on the "magic", in the script, find the perfect duration to achieve an unforgettable experience. In the last part of the journey together, we work so that the client can spread the material on open television.